The president and founder of Custom Pure is James R. Fox, PhD, CWS-V. Before entering the water treatment business, he earned a Masters degree in Air and Water Resources and a Doctoral Degree in Polymer Chemistry. This research background gives Jim the unique ability to read about and analyze new products on the market and the associated technical research. He determines if the product's claims are valid and if there is a place for the product in Custom Pure's product offerings. His continuing education has been through the Water Quality Association where he has earned the title of Certified Water Specialist-V as well as Certified Installer.
Jim's partner in business and life is Pat Fox, MBA, CWS-V. After 15 years working in health care, she called it quits and joined Jim in the family business. Pat has been responsible for setting up and maintaining the business structure always striving to provide the best customer service possible. Pat also participates in the continuing education offered by Water Quality Association and has earned the tile of Certified Water Specialist-V.
The rest of the team includes skilled Service Technicians whose job it is to install and service water filters at our customer’s home or place of business. Our Customer Service team is trained to provide you with friendly, knowledgeable service in the store, over the phone or via e-mail. If they don’t have the answer, to your question, they know someone who does. Our Production team is busy building your filters and keeping us supplied with freshly regenerated deionization resin.
If you have the opportunity to come to our store, you will also be greeted by our Official Meet-n-Greet Team: Frodo and Sam, our two Pembroke Welsh Corgis.